Public Storage facility, I'm reminded of their brilliant marketing and pricing strategy of offering the first month of storage for $1. The effectiveness of this strategy is subtle, but ingenious. Rather than offering the first month of storage for free, they put a tangible (albeit small) price on a service that few people know the price of. I, for one, had no idea how much monthly storage facilities cost. For years, I thought the industry standard cost of a month's worth of rent for storage space was around $1. It wasn't until I actually looked into storage facilities and started comparing prices did I realize that the $1 was far from the truth.